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The Operators
Conversations with the people who run tours, attractions and experiences: how they price, sell, and win guests who book direct.
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Diego Messano on 21 Years of Rojo Tango and Why Direct Bookings Win
Diego Messano, Commercial Director
Rojo Tango · Buenos Aires, Argentina
For 21 years, Diego Messano has helped position Rojo Tango as one of the world's finest tango shows for the luxury market. In this edition of The Operators, he talks about focus, pricing through Argentina's volatility, and how 2,100+ direct…
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